Paul Salter. Product Design Lead at Easol. Shaping product teams and systems. Hands on, high craft and just a little AI curious.

Currently helping scale Easol, a vertical SaaS platform for awesome experience creators.
Previously at GSK (AI/ML for R&D), Salesforce, and more. With 10+ years designing across SaaS, AI, and complex tools, from startup to enterprise.

Featured Work
A selection of recent projects and explorations

Easol • 2025
Emails & Notifications
Leading design for Easol's first foray into emails and notifications in platform.

Experiment • 2026
Walk the Store
A defect tracking system for Easol's platform journeys that combines quality management with gamification mechanics.

Experiment • 2025
CommuteMate
An Android parking reminder app built from personal frustration. My first real app.