Case Studies
Selected projects from the past few years. Each case study is password protected to respect client confidentiality.

Easol • 2025
Emails & Notifications
Leading design for Easol's first foray into emails and notifications in platform. Opening the door to not just further AERR but an action orientated system.
Product DesignDesign LeadershipSaaSDesign Systems
View case study
Password protected

GSK • 2022
GSK AI/ML - Synthetic Lethality in Oncology
Surfacing ML models to enable synthetic lethality scientists to nominate and qualify gene targets with greater accuracy and efficiency for precision oncology medicines
StrategyUser ResearchWorkshop FacilitationDesign & testingAI/MLHealthcare
View case study
Password protected

Salesforce • 2017
Salesforce Lead Analytics
Measuring the effectiveness of targeted ad campaigns throughout the entire sales journey, connecting Pardot and Sales Cloud to improve marketer ROI
User ResearchWorkshop FacilitationPrototypingUser TestingUI DesignB2B
View case study
If I've intrigued you, let's connect
I'm always open to exploring new opportunities and conversations about product design leadership.
Connect on LinkedIn