Case Studies
Selected projects from the past few years. Each case study is password protected to respect client confidentiality.
Easol • 2025
Emails & Notifications
Leading design for Easol's first foray into emails and notifications in platform. Opening the door to not just further AERR but an action orientated system.
Product DesignDesign LeadershipSaaSDesign Systems
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GSK • 2022
GSK AI/ML - Synthetic Lethality in Oncology
Surfacing ML models to enable synthetic lethality scientists to nominate and qualify gene targets with greater accuracy and efficiency for precision oncology medicines
StrategyUser ResearchWorkshop FacilitationDesign & testingAI/MLHealthcare
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Password protected
Salesforce • 2017
Salesforce Lead Analytics
Measuring the effectiveness of targeted ad campaigns throughout the entire sales journey, connecting Pardot and Sales Cloud to improve marketer ROI
User ResearchWorkshop FacilitationPrototypingUser TestingUI DesignB2B
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