Case Studies.
Product design tools change. Your context shifts. What matters is knowing how to move with them and still deliver outcomes that count.
Easol case study - coming soon!
Products: Resources shape of supply. Notifications. Support Inbox. AI and more. (Latest work will be password protected)
https://easol.com/
GSK AI/ML - Precision Oncology
Working with scientists in the synthetic lethality research units and AI engineers, to surface ML models in a cohesive experience to nominate & qualify gene target and predictors with greater accuracy and efficiency than current methods. Therefore increasing chances of more effective precision medicines being discovered for various cancer types, under shorter timelines.
Responsibilities: Management, Strategy, User Research, Workshop Facilitation, Prototyping, User Testing & UI Design.
This case study will be under password protection and sensitive content is ommitted.
GSK Innovation Hub - A Skin Care App
Partnering with a small team at the GSK Innovation Hub, we were tasked with realising a potential opportunity to create a skin care app that assists young adults with acne type diagnosis, care and support.
Responsibilities: User Research, Workshop Facilitation, Prototyping, User Testing, UI Design & Delivery Support.
This case study will be under password protection and sensitive content is ommitted.
Salesforce Case Study - Lead Analytics
After multiple customer discussions, it was clear that there was gap in the market for a new tool that would improve lead generation for marketer efficiency and effectiveness. The business felt it necessary to explore this route and so we set off onto our discovery and design process to validate or invalidate that hypothesis.
Responsibilities: User Research, Workshop Facilitation, Prototyping, User Testing, UI Design & Delivery Support.
Salesforce Case Study - Seamless Studio
Each application had two sets of completely different UI, experience and code base. Nor did it have a consistent & integrated experience from one application to the other, you actually had to log in twice to complete key use cases. This was naturally a less than pleasant and not so seamless experience for our end user.
Responsibilities: User Research, Workshop Facilitation, Prototyping, User Testing, UI Design & Delivery Support.